FastCompanyME: The Middle East wants to tell interesting stories. And podcasts seem to be the perfect platform
Fast Company ME spoke to Malak Fouad on podcast developments in the region:
Sharing her observations as host of What I Did Next, named one of Apple Podcasts’ Best Shows of 2021 and 2022, Fouad reports a 1.5x audience growth year-on-year, most of which is driven by Saudi Arabia, Egypt, and the UAE. “We also have a growing audience now in Oman and Kuwait.”