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# Bonus: Malak El Baba on the transformation led by digital payments
- URL: https://www.at-media-group.com/what-i-did-next/bonus-with-malak-el-baba/
- Published: 2024-04-23T09:00:37.000Z
- Updated: 2026-09-24T12:55:05.000Z
- Author: Malak Fouad
- Tags: What I Did Next, Finance, #embed

We’re continuing my conversation from last week with Malak El Baba, Country manager for VISA in Egypt. On this bonus episode, Malak tells me more about the digital payments industry, and Visa’s own evolution since it was established by Dee Hock in 1958.