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# Imran Amed
- URL: https://www.at-media-group.com/what-i-did-next/imran-amed-bof/
- Published: 2023-09-04T08:00:36.000Z
- Updated: 2026-09-16T04:46:20.000Z
- Author: Malak Fouad
- Tags: What I Did Next, Entrepreneurs, Fashion, Podcasters, #embed

Welcome to a new season of *What I Did Next*! 

I’m joined today by fashion entrepreneur Imran Amed, one of the leading voices in fashion and CEO of The Business of Fashion. *What I Did Next* was a media sponsor at the first edition of Egypt Fashion Week, where I met & interviewed Imran in front of a live audience at the Agricultural Museum in Cairo.

SPONSORed by 

![CTA Image](https://storage.ghost.io/c/76/c3/76c3534d-f5bc-4022-826e-e0a2930ce71a/content/images/2026/09/Image-EFGHolding-Sq.png) 

[EFG Holding](http://efghermes.com/?utm%5Fsource=at-media-group.com), a trailblazing financial institution with a universal bank in Egypt and the leading investment bank franchise in frontier and emerging markets.

BOF currently employs 75 people with a presence in London, New York, Paris and Shanghai. It also boasts a community of 800,000 email subscribers and 100,000 paying members across 120 countries.

We’ll also have a bonus episode next week with a few insightful questions from the Egypt Fashion Week’s live audience.