My conversation with Noor Riyadh’s Nouf Al Moneef

I’m delighted to welcome Nouf Al Moneef, Director of Noor Riyadh, to the show this week. Noor Riyadh has now welcomed more than 3 million visitors and hosted artworks by hundreds of Saudi, regional and international artists.

Nouf also continues to help grow the conversation about art and design on social media, although she, like me, is not a fan of the word influencer. We both take a more organic and authentic approach to reaching our respective audiences. Nouf has garnered a huge following and has had an obvious impact on how the KSA is perceived and she is a wonderful ambassador for culture, the arts and her country as a whole.

You can also watch the episode here:

Next week, I talk to Nouf about Noor Riyadh’s focus on light as a medium and what it takes to curate each year's festival. 

In a couple of weeks, we’ll have our next Encore episode with the show’s very first guest, entrepreneur and investor Ahmed Alfi.

If you’ve enjoyed this episode, I’d love to hear from you. You can also leave us a comment on Apple Podcasts, Spotify or YouTube.