Youssef El Deeb

SPONSORed by

EFG Hermes Holding, a universal bank in Egypt with the leading investment bank franchise in frontier emerging markets (FEM)

I’m delighted to have Youssef El Deeb as my guest today. Youssef is a film-maker, photographer, writer, ad-man, broadcaster, foodie and even a sailor. A son of Alexandria, Youssef’s life has seen him move from Egypt to Canada, to Kuwait, and finally to Dubai, where he currently resides.

In 2006, Youssef launched the food channel, Fatafeat, a venture he calls ‘his baby’. Youssef created the Fatafeat catchphrase, El Haya Helwa. The origin of this phrase is very close to his heart but can also be seen as the guiding words of his life. Youssef unpacks the peaks and troughs of his life in our conversation, and we discuss the pivots that have shaped his journey.

ALSO SPONSORed by

Marakez is one of the largest mixed-use developers in Egypt that designs, builds and manages their own properties which have grown to become the heart and soul of the communities they serve.